A case study in soft packaging with structural and design prototyping


The Challenge

Gevir, a family-owned business based in Central Hawkes Bay selling deer velvet supplements had recently been sold to new owners. Although a very successful business, the current packaging was looking very dated (infact Brebner Print had originally designed the packaging and display box over 20 years ago).

The new owners could see the need for a rebrand and expansion of the existing product line for both domestic and international markets. This also had to happen in a relatively tight timeframe.

The Solution

The client employed a local design agency to develop the new logo and redesign the packaging for both the existing and new product lines.

Brebner were engaged to assist with the project based on expertise in the soft-packaging category and previous work including Manuka Honey solutions (foil and laminates) through to the extensive packaging requirements for Weleda.

Physical prototypes were quickly created and provided an opportunity to fine tune the design and provided an opportunity to test their shelf presence instore. Any adjustments were made and further prototypes tested before manufacturing started.

The Blue Star Advantage

Brebner offered unique soft-packaging capabilities and in particular around the prototyping and trial of new products. Given the tight deadlines, having the ability to deliver this efficient and fast solution in-house was hugely beneficial.

The Result

The new look packaging has had a considerable impact on sales locally and now new overseas markets are becoming more and more of an opportunity. Beyond this however, the ability to deliver a local solution, to the high-quality standards expected and within the time constraints set Brebner apart from the other options.